audeara

Until the last few years most still photographers didn’t have much to do with video. A few major trends have changed all that. First, almost all modern cameras can now do a competent job of capturing video, especially when coupled with the right lenses and microphones. Second, phones have become a dominant force in photography, and nearly all of them make it just as easy to capture video as stills (here to, though, add-on microphones and gimbals are very helpful). Third, drones make it possible to capture some unique video perspectives. Finally, and perhaps most important, most creative content is now being consumed digitally. That means it is almost as easy to watch a video as look at an image – very different from when watching a video meant sitting people down in front of a TV or projector.